CREATING SUSTAINABLE BRAND IMPACTCreating a long-lasting brand impact not only builds positive perceptions about the brand but also allows organizations to pursue sustainable growth in the long term. A brand’s sustainability is its knack to thrive and expand today without jeopardizing its future development potential. It is more of a holistic app

CREATING SUSTAINABLE BRAND IMPACTEstablishing a resilient brand impact not only builds strong associations about the brand but also enables marketers to support sustainable growth in the long term. A brand’s sustainability is its capacity to persist and evolve today without undermining its future development potential. It is more of a holistic ph

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